Should My Aspiring Influencer Pal Stop Exploiting Me for Content?

The Prosecution: Beth

Sometimes she films me while I’m eating. It's jarring to spot myself on her Instagram – it feels like a sudden shock.

My best friend of a decade, Marielle, labels herself the “creativity monarch”. It’s fun for a bit, but it strains our friendship.

She is an extrovert, there's a constant urge the need to record everything constantly. During meals out, she says, “The phone eats first,” and takes photos with the flash on, which makes me cringe. It's unpleasant when other people see her performing for the camera – I get vicarious awkwardness. It also frustrates me because meals lose their warmth.

She's not quite an influencer yet, but she is aspiring to become one. She creates video blogs about living in our city, her daily routine, and her work as a stylist. Her content is good, credit where it's due, but I prefer not to be involved. Sometimes I'm captured while I’m eating, or just accompanying her. I’ll see myself on her feed later, and it comes like a jumpscare: I’ll have bare-faced, making a strange expression or photographed while eating. It’s uncomfortable.

She also anticipates that I will to record her at inconvenient times. Sometimes I'm in conversation to someone else, or we're simply spending time in the street. The dynamic feels like our friendship has turned into me serving as her unpaid videographer. She has the means to hire someone if she wanted professional shots. When I brought up my unease about the situation, she brushed it off. I've been invited to several industry functions, which were appreciated, but that doesn't compensate for all the time and effort I invest assisting her create material.

I’m grateful that Marielle has helped me with my design career, but I don’t want our friendship to become merely a tally of exchanges. I don’t feel she's insincere or dishonest, but sometimes I feel that if recording starts, we will start performing in a way that makes us look good for her vlog.

Her directive is, “OK, look happy!” and film me smiling with someone. It’s so silly. It's crucial her to recognize that our 10-year friendship still has limits. I enjoy being with her, but I also desire to enjoy it without being filmed, altered, or posted for an audience. I am not a prop for her Instagram.

The Defence: Marielle

I want my friend to see that the content we make together can get us an opportunity.

I love shooting content. It's more than a pastime; it's integral to who I am. Producing content and sharing my life online enables me to express myself and connect with people in new ways.

I don’t see myself as a full influencer yet, but it's savvy to generate income from your interests. I look up to people on TikTok who execute that aesthetic of informal, self-made content creation.

Creating content is my version of engaging with life: noticing the nuances, sharing them with an viewership that appreciates the art behind it. It's never my aim to make my friend uneasy. Taking her to industry events was my way of offering access, giving her a chance to witness exclusive moments that could benefit her professional path too. That isn't blackmail, it’s just being pragmatic.

I would take her to these events even if she didn’t help me, but I desire her to see what the content we make together can achieve: an opening. I know not all people likes being filmed, but often unplanned moments is what makes material authentic. Being recorded occasionally is part and parcel of being my companion. I'd remove anything she asked, but she hasn't made such a request yet.

I don’t expect anyone to be my personal filmmaker, but friends support one another in minor capacities. I thought filming a short video now and then would be fun for Beth. Creativity thrives in partnership, and having Beth around makes projects lively and pleasurable. I don't compel her to take part in anything, and I would never intentionally humiliate her. But filming together occasionally is part of how I document our shared experiences.

I value Beth’s friendship deeply and don’t want making videos to drive a wedge between us. I am ready to find middle ground: like asking before filming, and avoiding angles that might make her self-conscious.

This is not about control, it's regarding sharing my world while still considering hers. Obviously making content is not a substitute for genuine friendship: it's merely part of how I experience life and I desire her to be included in a way that’s agreeable for each of us.

The Jury: Reader Opinions

Is it right for her to stop filming herself and her friend when they are socializing?

There’s nothing more excruciating than having a friend film you. I understand that it's her job, but I don’t make friends come to my work. Perhaps she can find like-minded creators to collaborate with. With the uncertain future of AI, human connections are the only thing we have – cherish them!
A respondent, 25

When pursuing something professionally, you can’t ask your friends for assistance repeatedly, even if they have helped previously. While she enjoys creating, that doesn’t mean all those around her is willing material. She needs to honor Beth’s privacy.
Another reader, 26

She may enjoy making content and displaying her life online, but it isn't for everyone. It was kind she has assisted her friend professionally, but she must to hear what Beth wants.
A commenter, 27

It sounds like you care about each other, so cling to that and ensure it’s the focus in your friendship. Create some real memories, where true emotions are preserved, not digital scrapbooks. In fact, celebrities who seem to reveal their worlds actually have more privacy than it appears.
One opinion, 53

She seems to be neither present nor genuine when they're together – she’s working. Both seem confused as to where the line is. The solution lies not in trying to alter one another, but in each establishing defined boundaries around what is comfortable to them and determining if there is an acceptable compromise.
A final view, 71

Now You Be the Judge

Consider this question: has she been over-exposing their friendship?

Bradley Lee
Bradley Lee

A tech enthusiast and cybersecurity analyst with over a decade of experience in digital innovation and web development.